
Major gift campaign:
Planning a wise strategy
Advancing with insight
Once we’ve completed a feasibility study, we can determine your next best steps. Our collaborative process ensures you can launch a major gift, capital or comprehensive campaign in an informed way. A compelling case for support and peer-to-peer volunteer leadership engagement are essential to a successful campaign.
Our scope
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Phase 1
An effective campaign involves several moving parts: planning, strategy and campaign leadership recruitment and development.
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Phase 2
Major gift cultivation offers so much potential. Together, we’ll brainstorm how to leverage peer-to-peer and institutional support.
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Phase 3
Public engagement and grassroots efforts can bring additional layers of smart campaigning. So we’ll be sure to include them.
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Phase 4
Time to celebrate. Gift collection and acknowledgment are in play, and you’re set up for multi-year pledge procurement.
Case study testimonial:
“I met Jessica in 2017 through a foundation contact. At the time, I was running Turn90 with just five staff members and a few months of funding left. Honestly, I wasn’t thrilled about being paired with someone to “help with strategy”—I just wanted a grant. But working with Jessica turned out to be one of the most valuable things that happened to me in those early years.
She immediately understood who we were and what we were trying to do. Jessica brings a rare mix of strategy, creativity, and hands-on practicality. She has a deep skill set—marketing, branding, community outreach, event planning, storytelling, and leadership—and it’s clear she’s been in the trenches herself. She helped me pull off our first-ever fundraising event at a moment when we were unsure how we’d keep the doors open.
Two years later, when we were ready to expand and launch a second location, I re-engaged Jessica and her colleague Sandy to help us design and execute a three-year expansion campaign. Because Jessica already had a deep understanding of our mission, challenges, and voice, they were able to step in seamlessly and help us build a successful fundraising strategy that worked for who we were and where we were headed.
What’s unique about my relationship with Jessica is that she was there before we were “ready.” And when we finally were, she didn’t just consult—she helped us build something that lasted. We’ve stayed in touch all these years, and I continue to see her as a trusted ally in this work.” - Amy Barch, Founder & Executive Director, Turn90